Auratecture — logo and branding

The client wanted to rebrand with a new name and identity and become a lighting/production design studio providing cutting edge stage shows to the music and touring industry. The brief called for a high-end minimal look that leans to the monochromatic.

Light in its various forms was the motivation for the identity, from the A icon being inspired by a spotlight casting a shadow, to the wavelengths of light for various brand assets. The minimal look is primarily an off black with elements or assets highlighted in Aura Orange. Various weights of TASA Orbiter Display in combination with NB Architekt for the strapline and headings complete the identity.

The A icon was inspired by a spotlight casting a shadow. Company name in TASA Orbiter Display

Minimal colour palette of off black, light grey and Aura Orange

Die-cut letterhead and comp slip with wavelengths of orange and violet light on the back

Business card with spot gloss pattern on the back

Logo construction

Seamless repeat pattern background

Line illustrations for the website showing the key stages of a project

Below are a selection of designs I did for the website (desktop and mobile), the illustrations are designed with subtle animation in mind. Visit auratecture.com to see the final website built by Fresh Pies.

Homepage with a scientific illustration of reflected rays (orange wavelength highlighted)

Homepage option 2 with the orange and violet wavelengths, this would be animated so the wavelengths slowly scroll across the screen

Projects page overlays the homepage, MORE shows an overlay of information about each project

About page uses the line illustrations to represent the key stages of a project (more information on rollover)

Mobile view of homepages and menu

"I was drawn to Grid Pattern due to David's body of previous work, containing stylish and recognisable album artwork for a credible portfolio of artists. The branding design that David created for Auratecture was exactly what I had hoped for when I set out to establish the look of the company. The entire process was friendly, professional and collaborative. David turned the project around in a very reasonable period of time and the quality of his work is exceptional. I have received nothing but positive feedback for the look and branding of the company, and I am very grateful for David’s hard work and creativity on the project."

Ross Chapple
Founder, Auratecture