Vivid.Care — print design for rebrand
Design of print collateral, including sales brochures, user manuals and roller banners, plus online items such as PDF ebooks for a healthcare equipment company rebrand.
Vivid.Care focus on providing specialist care seating and beds, moving & handling and mobility equipment. Formerly known as Yorkshire Care Equipment, they decided on a new name with a re-aligned company vision and expansion. The rebrand was done by Bluestone98, I was brought in by the Head of Marketing at Vivid.Care to apply the branding to new and existing materials that were needed for the launch in November 2022.
"I worked with David on the Vivid.Care brand for 18 months in addition to numerous creative briefs across a range of product sectors. At Vivid.Care the busy schedule of marketing activity includes major exhibitions, training seminars, client presentations, product specific campaigns and more. David delivered high quality work both in terms of design and accuracy in response to a comprehensive range of product literature and promotions. His legendary responsiveness was a source of reassurance across multiple tight deadlines. Working with David on the Vivid.Care brand relaunch was enjoyable and stress free partially because he got what we wanted from the new brand positioning quickly and delivered without fuss."
Graeme Wilson
Head of Marketing, Vivid.Care
